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CANNON ADVERTISING
Boca Raton, FL
2008 - 2009, CREATIVE DIRECTOR

  • Oversee design for local as well as national accounts
  • Collaborate with clients and our team of designers on strategic advertising and marketing initiatives to produce effective results
  • Implement internal organizational and efficiency processes

THE PGA OF AMERICA
Palm Beach Gardens, FL
2008, CREATIVE DIRECTOR

  • Hire, train and managed a team of designers including temporary help and freelancers as needed; increased design quality while reducing department spending by $66K/annual
  • Implement and manage national corporate branding initiatives and cohesive campaigns
  • Oversee the design of all materials needed for 4 large-scale championship events: PGA Championship, Ryder Cup, Senior PGA Championship and The Grand Slam of Golf; includes ads, billboards, programs, invitations, menus, tickets, web materials, misc signage
  • Manage wide-scale signage and banner programs working closely with designers, national printers, landscape architects and installation companies
  • Significantly strengthened client relationships and increased annual influx of new projects by 400%
  • Increased annual department revenue by $500K: Took the Creative Department from an annual deficit of $250K to tracking an annual profit of $250K
  • Created and implemented department organizational standards and processes in order to successfully handle the increased department workload
  • Perform hardware and software analysis as needed and work with the IT department for budgeting and upgrading
  • Broaden scope of print vendors used to gain more competitive pricing, cost savings and a higher quality of printwork produced; in turn creating more collaborative relationships with print vendors and a more satisfied client base
  • Help structure and organize new customized job management program
  • Accounting/purchasing/bidding; financial and budgetary responsibilities

GL HOMES
Sunrise, FL
2004 - 2008, GRAPHIC MANAGER

  • Extensive print, web and display design experience including: brochures and sales flyers, ads, direct mail, outdoor signage, websites, web banner ads, web email campaigns, sales center coordination including space layout and display design
  • Management of projects from conception through delivery, including project scheduling, resource management, content management, and client relationships
  • Manage and oversee other designers focusing on design leadership on an array of projects
  • Assist in internal management of account services process and procedures
  • Experience with large-scale branding efforts and cohesive campaigns
  • Ability to think and work at a fast pace, juggling a variety of projects and deadlines demonstrating strong organizational skills and positive leadership ability
  • Cultivate long term client relationships - strategic liaison between client and agency
  • Collaborate on strategic advertising and marketing initiatives to produce effective results
  • Accounting/purchasing/bidding; financial and budgetary responsibilities
  • Flexible and collaborative team player with innovative and fresh ideas
  • IT liaison helping successfully convert all designers from QuarkXpress to InDesign, from OS9 to OSX, working closely with the designers and IT to solve all issues; continue to work pro-actively with IT on current issues and future planning
  • Coordinate and oversee photographers and stylists on photo shoots at various locations
  • Earned nickname "Eagle Eye" for attention to detail and proofing skills

COLDWELL BANKER, Howard Perry and Walston
Raleigh, NC
2002 - 2003, LEAD DESIGNER

  • Design supportive advertising and marketing materials for Corporate Clients, General Brokerage Real Estate Agents and New Homes Neighborhoods Marketing Managers and Agents
  • Design projects include: ads for various publications including magazines, newspaper and websites, promotional packaging, website design, flyers, pricesheets, site maps, various signage, trade show booth graphics, POP displays, invitations, brochures
  • Adhere to strict corporate guidelines and standards carrying the look throughout various materials and displays
  • Work in this position required taking a project from creative through file prep and production, working closely with the marekting managers and local printers

SETA CORPORATION
Boca Raton, FL
2001, ART DIRECTOR

  • Overall concept, design and project management of Palm Beach Jewelry Collection catalogs, including all client/syndicator versions, RPI and SPI mailers, and on-page syndication programs
  • Work with photographers and stylists on a daily basis in a
    studio setting
  • Follow projects through from brainstorming to production
  • Develop and help implement marketing strategies

FIRST MARKETING
Pompano Beach, FL
1999 - 2001, SENIOR GRAPHIC DESIGNER
– TECHNOLOGY TEAM

  • Accounts from $100,000 - $2,000,000, including Nextel, Cingular Wireless, VoiceStream and Charter Communications
  • Art manage customer communication and retention programs for accounts, including the overall concept and design of newsletters, bill inserts and direct mail pieces
  • Work closely with copywriters, account managers, the production department and mailing services to follow every job from creative through production to press checks
  • Communicate and maintain relationships with multiple clients on a daily basis
  • Prepare and present marketing strategies and correlating design work

    Voted “Employee of the Month” for the Technology team, July 2000
    Voted “Employee of the Month” for the Technology team, April 2001

AQUENT PARTNERS
Fort Lauderdale, FL
1999, 2003, FREELANCE GRAPHIC DESIGNER

  • Alamo Rent a Car, Fort Lauderdale, FL
  • Carnival Cruise Lines, Miami, FL
  • Rexall Sundown, Boca Raton, FL

CREATIVE LOAFING
Savannah, GA
1997 - 1999, SENIOR DESIGNER & PRODUCTION GURU

(part-time position while working my way through grad school)

  • Overall design of the newspaper including the ad designs an editorial layouts
  • Scan and color correct images
  • Pre-press preparation of the files
  • Hire and train new employees

COLLEGIATE TIMES
Blacksburg, VA
1995 - 1997, PRODUCTION MANAGER

(part-time position while working my way through college)

  • Oversee the editorial design of the newspaper
  • Pre-press preparation of the files

    Voted “Best Under Stress” 1996
    Voted “Best Under Stress” 1997